For Grace Ling’s SS27 NYFW show, Oddity, Commodity joined the designer as Official Fragrance Partner, bringing scent backstage, onto the runway and into the front row.
Built around duality, Oddity explored ideas that might seem at odds. It’s a tension that has long defined Commodity: black and white, artistic perfumery through a modern, American lens, the common paired with the odd.
Backstage, fragrance became part of the final styling, extending each look beyond what could be seen.
Moss- Personal ir Moss Expressive were hand-selected to support Grace Ling’s interpretation of the collection, bringing two fresh, green fragrances into the world of Oddity.
Milk Expressive made its way to the front row, where guests received Commodity’s bestselling gourmand scent.
From backstage to front row, scent became an invisible layer of Oddity—one more way to play with the space between expected and unexpected.
